PUBG MOBILE Naruto event
The PUBG MOBILE Naruto event transformed Paris into Europe’s biggest Naruto celebration to mark the launch of PUBG MOBILE Version 4.5 and its blockbuster NARUTO SHIPPUDEN collaboration. Thousands of anime and gaming fans converged on the French capital for an immersive weekend of activations, hands-on gameplay and community-led experiences.
Over an action-packed weekend, Paris became a Naruto playground with onsite activations at Japan Expo, Les 4 Temps – La Défense, and multiple city-wide installations inspired by the world of Naruto. The celebration blended gaming and anime culture through exclusive content, themed installations and a headline Naruto Run that saw fans recreate one of anime’s most iconic moments together.
Event highlights and attendance
- 6,840 attendees across all activations
- 5,673 merchandise items distributed
- 1,233 user-generated content (UGC) posts
- 450 gameplay sessions
- 17 creators and influencers in attendance
- 167 fans and cosplayers at the Naruto Fan Meet Up
- 115 participants in the Naruto Run
The weekend featured hands-on play of the new PUBG MOBILE × NARUTO SHIPPUDEN content, immersive themed installations, exclusive merch and community-driven programming. A dedicated PUBG MOBILE × NARUTO SHIPPUDEN tour bus visited Paris landmarks, bringing activations to audiences across the city and helping the collaboration reach a wide offline audience.
Activations, programming and creators
Fans enjoyed a range of experiences including interactive booths at Japan Expo, POP-UP installations at Les 4 Temps and a curated creator programme that amplified the event across social channels. The activations included photo opportunities, cosplay meetups, and community challenges that encouraged attendee participation and content creation.
Creators and influencers joined the programme to host gameplay sessions, meet-and-greets and live streams, contributing to the event’s strong social footprint. The combination of physical activations and digital reach resulted in significant engagement and visibility for the collaboration.
Quote from PUBG MOBILE
“We are absolutely thrilled to bring the iconic world of Naruto to life in Paris through this collaboration. Seeing the incredible passion of both PUBG MOBILE players and anime fans running through the streets of Paris or engaging at the Japan Expo and POP UP, proves the universal power of these two evergreen IPs. This event is not just a celebration of a game update, but a shared cultural moment for our European community,” said Sivan Chen, Senior Director of PUBG Mobile Team, WEU Publishing.
About PUBG MOBILE Version 4.5 collaboration
The offline celebration coincided with the launch of PUBG MOBILE Version 4.5, one of the title’s most ambitious updates. Developed under the supervision of the Naruto Production Committee, the collaboration brings iconic Naruto settings into PUBG MOBILE gameplay.
Players can explore locations such as the Hidden Leaf Village, Hokage Rock and the Final Valley, while mastering signature ninjutsu including Rasengan, Chidori, Shadow Clone and Flying Raijin Jutsu. The update also lets players unlock themed content and character-inspired items featuring Naruto, Sasuke, Sakura, Kakashi, Hinata, Tsunade, Jiraiya, Gaara, Madara and more.
Event reach and impressions
- Social reach: 4,300,000 views
- Offline exposure: 6,598,300 impressions
The overwhelming turnout and strong content performance across platforms reinforced the cross-cultural appeal of the collaboration, showcasing how anime and gaming fandoms can come together through large-scale real-world activations such as the Naruto Run in Paris and other community events.
Event gallery and media contact
Check out the EVENT PHOTO GALLERY for highlights from the weekend.
UK PR Contact: Mark Allen
Mark Allen PR – on behalf of PUBG Mobile / Warning Up
Mark@markallenpr.co.uk
About PUBG MOBILE
PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that reshaped multiplayer battle royale in 2017. Up to 100 players parachute onto a remote island to scavenge weapons, vehicles and supplies and fight to be the last one standing as the play zone shrinks. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc. For more information, visit PUBG MOBILE’s official social channels on Facebook, Instagram, X and YouTube.
About NARUTO
NARUTO, a shonen manga by Masashi Kishimoto serialized in Weekly Shōnen Jump, debuted in 1999 and concluded in 2014. The story follows Naruto Uzumaki, a determined ninja striving to become the Hokage of the Hidden Leaf Village. With cumulative sales surpassing 250 million copies across more than 60 countries, the franchise has become a global cultural staple. The anime originally aired on TV Tokyo beginning in 2002 and continued as NARUTO SHIPPUDEN from 2007 until 2017. The series also spans theatrical films, international broadcasts and diverse adaptations including games, exhibitions and stage productions.
